The Counter
Selling well, written down
Store design, upselling that isn't pushy, inventory that adds up, and keeping a team motivated. Written for whoever is standing at the counter — and whoever owns it.
The Retail Referral Program Most Shops Never Build
The receipt line rarely works. The ask that does takes five seconds and one specific customer.
Read itWin Back Lapsed Customers: 90 Days Is a Made-Up Number
The 90-day lapse rule is somebody else's default setting. Your real lapse window is a multiple of your own repurchase interval, and it changes by category.
Retail Gift Card Program: It's a Loan, Not a Sale
A gift card sale isn't revenue, it's a liability until redeemed. Here's the accounting, the law, and the till habits that keep your numbers honest.
Your Retail Loyalty Program Rewards the Wrong Visit
Punch cards pay out on a visit you were always going to get. Build the program backwards from the second visit instead, because it is the only one worth paying for.
Everything here works better on a POS that doesn't charge rent.
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